The marketing for the influencer-backed drink contributes to the status symbol: One TikTok from Paul suggests different outfits to go with the colorful bottles. PRIME bottles themselves have become status symbols, and fans list “clean/empty” bottles on eBay. It instead offers customers suggestions of stores where they can purchase PRIME in person. Learn about the number of calories and nutritional and diet information. PRIME’s website is completely sold out of all products, including the PRIME energy, hydration and hydration powder packs. Comprehensive nutrition resource for AriZona Iced Tea, Herbal, Caffeine Free, Lite. TikTok videos show parents surprising their elated children with PRIME drinks.
“This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.” Why has the drink gone viral?īacked by two of YouTube’s best-known stars, PRIME was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets, AP reported. “A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” he wrote. Schumer claimed the marketing and branding of the two drinks are not distinguished enough, leading many parents to unknowingly buy the highly caffeinated drinks for their children. The company also sells a drink called PRIME Hydration, which contains no caffeine. The company claims it clearly advertises the drink as for consumers 18 years and older. That high content prompted bans from some schools in the United Kingdom and Australia where some pediatricians warned of possible health impacts on young children such as heart problems, anxiety and digestive issues. PRIME bottle also has 200 milligrams of caffeine, equivalent to about half a dozen Coke cans or nearly two Red Bulls, AP reported. PRIME self-advertises as having 300mg of electrolytes and zero sugar. What’s in PRIME? Here are the ingredients "It complied with all FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18." "PRIME Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in," said public relations representatives for PRIME. Representatives for PRIME said consumer safety is their top priority in a comment to USA TODAY. PRIME, an energy drink that was launched by the two influencers last year, says it aims to "refresh, replenish and refuel" customers with the signature bottled drinks, according to the company's website. “But buyers and parents beware because it’s a serious health concern for the kids it so feverishly targets.” Here at Fooducate, we suggest sticking to the stricter option (only 25 grams per day for women, 37 grams for men). “One of the summer’s hottest status symbols for kids is not an outfit, or a toy − it’s a beverage,” Schumer said. For women: 100 calories (25 grams, 6 tsp per day) For men: 150 calories (37 grams, 9 tsp per day) The FDA is more 'generous', the Daily Value for added sugars is 200 calories (50 grams, 12 tsp per day). 17 hours ago &0183 &32 Advertising itself as zero sugar and vegan, the neon-colored cans are among a growing number of energy drinks with elevated levels of caffeine in PRIME’s case, 200 milligrams per 12 ounces. Charles Schumer, D-N.Y., called on the Food and Drug Administration on Sunday to investigate PRIME because of dangerously high caffeine levels. In a letter, Schumer alleges that unclear marketing targeting young people leads parents to purchase a “cauldron of caffeine" for their kids, The Associated Press reported. They are vegan and low calorie and contain electrolytes − and more than six times the amount of caffeine as a Coke. With brightly colored bottles, a range of sweet flavors and backing by popular YouTube stars Logan Paul and KSI, PRIME energy drinks are hugely popular among children and teens. 7, 2020.Watch Video: FDA asked to probe influencer-backed energy drink Pure and highly concentrated caffeine.Benefits and risks of caffeine and caffeinated beverages. In: Academy of Nutrition and Dietetics Complete Food and Nutrition Guide. Spilling the beans: How much caffeine is too much.
Department of Health and Human Services and U.S.
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